Media Hosting

Media and Entertainment is one of the sectors that generates and distributes vast amount of data.

If you think about it for a second the M&E industry includes newspapers, books, magazines, TV, video games, movies, music, radio and podcasts. There is a continuous demand from consumers towards these enterprises for entertaining which can have its highs and lows and the industry has to keep pace with these demands real-time.

Let's not forget the other side of the coin too! The demands of M&E industry differs from other businesses. High-availability, scalability and speed is key when the data is not only stored but captured, processed in pre- and post-production and distributed.

Fresh and engaging content is not enough nowadays. People want to obtain their favourite film, TV show, podcast, book, magazine from home, during vacations, while sitting on the train travelling to work. These contents have to be fast, available everywhere from any device at any time.

Video and music files are huge nowadays and one could easily spend hours to watch even a short video real-time without streaming.
Thanks to several big TV networks in the mid-2000s who started rerun episodes of their most popular series on the internet streaming became widespread and a new and fast way to distribute video and audio files on the internet.

Downloading or streaming?

Back in the 90s it was impossible to play a music or video file on your computer while it was downloading. You had to download first the whole file to a hardware and after that you could play it with a stand-alone player. It took a lot of time - mostly because of the lack of broadband internet connection - and space since the file was saved on the hardware after the download finished.

These days files are getting bigger and bigger in size and no matter how good your internet connection is, it is a challenge to play a video or music file without streaming. Basically it means that the file is cut up into smaller pieces and sent to your computer one by one so that the player can start playing the file while you are downloading it and discards it while you are watching it.

The best storage for media streaming is...

Back in the 90s it was impossible to play a music or video file on your computer while it was downloading. You had to download first the whole file to a hardware and after that you could play it with a stand-alone player. It took a lot of time - mostly because of the lack of broadband internet connection - and space since the file was saved on the hardware after the download finished.

These days files are getting bigger and bigger in size and no matter how good your internet connection is, it is a challenge to play a video or music file without streaming. Basically it means that the file is cut up into smaller pieces and sent to your computer one by one so that the player can start playing the file while you are downloading it and discards it while you are watching it.